The Problem
Dockwa is the leading marina management and boater reservation platform. As the team set its sights on international expansion into Canada, they needed to rapidly build a pipeline of qualified marina prospects in a new market. This had historically been a manual, research-heavy process requiring someone to:
- — Google marinas region by region, one area at a time
- — Visit websites one by one to gather contact information
- — Manually evaluate each marina’s fit based on available services
- — Check against existing listings to avoid duplicates
This tedious process took weeks of manual research for each batch of prospects.